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Parallel imports, which are sometimes referred to as "grey market"
imports, are cross broder trade in a product, without the permission of
the manufacturer or publisher. Parallel imports take place when there
exists significant price differences for the same good in different
markets. There is trade in parallel imports in a wide range of goods,
including such items as pianos, automobiles, motorcycles, chemicals,
pharmaceuticals, computers, cameras, Levi jeans, music CDs and ski
equipment.
Manufacturers or publishers who oppose parallel imports make a number of
arguments against parallel imports. For example, they express concern that
parallel imports may be substandard products or even counterfeits, and may
be difficult to support or service. They also express concern that
the inability to charge higher margins in some markets may undermine
their ability to service products. A variety of consumer interests
that support parallel imports say that measures to
deal with substandard products or counterfeits can be addressed
with or without parallel imports, that consumers benefits from
cross border trade can be substantial, outweighing the risks, and that
parallel imports permit smaller or less competitive markets to benefit from
competition in more competitive markets.
There are substantial price differences for pharmacuetical in different
markets. These price differences are due to local market conditions. The
market conditions may be based upon many factors, such as differences in
intellectual property rules or incomes, but also the degree of competition
among producers. Thus, for example, while the USA has relatively high
levels of intellectual property protection, it also has aggressive market
competition for drugs within therapeutic classes, driven by "managed care"
polices, resulting in lower negotiated prices for many drugs.
Forexamples of differences in drug prices between countries, see the comparison of EC and USA HIV drug prices from
Table 1 of CPT's coments on South Africa parallel imports legislation, or
Dr. K Balasubramaniam's
(Health Action International) study of prices for
Ranitiidine
(Zantac),
Amoxicillin (Amoxicillin, Amoxil, Trimox) or Captopril
(Capoten). One observes wide ranges in drug prices. For example,
prices for SmithKline Beechman's version of Amoxil was $8 in Pakistan, $14
in Canada, $16 in Italy, $22 in New Zealand, $29 in the Philippines, $36
in the USA, $34 in Malaysia, $40 in Indonesia, and $60 in Germany. In
other examples, Bristol-Myers Squibb sells Taxol, an important cancer
drug, for less in some markets outside the United States, but insists on
charging more for ddI, an AIDS drug, in New Zealand than in the US.
BK Keayla's
comparisons of prices of three
drugs in India, Pakistan, Indonesia, UK and the USA
provide further examples. Glaxo's prices for Zantac and Voveran were lower
in the UK than in Indonesia, for example, despite Indonesia's low income.
On the other hand, Glaxo, Ciba-Geigy and Pfizer charged from 43 to 69
times as much for the same drug in the United States as they did in India.
By permitting some form of parallel imports, countries can shop around and
get better prices, using market forces to lower national expenditures on
pharmaceuticals.
Manufactures or publishers engage in a variety of techniques to stop
parallel imports, such as restrictive contracts with distributors,
regulatory barriers (by national Food and Drug Administration agencies)
or claims that parallel imports violate territorial restrictions
on patent, copyright or trademark rights under intellectual
property laws.
In general,
parallel imports are permitted under International agreements on
intellectual property. The technical issue is the so called "exhaustion"
of an intellectual property right, which is also sometimes referred to as
the "first sale doctrine." Under the theory of the "first sale" or the
"exhaustion of rights," the owner of intellectual property cannot control
the resale of a legally purchased good, and parallel imports are legal.
Under the WTO/TRIPS rules, countries are permitted to decide for
themselves how to handle parallel imports. The key section of the TRIPS
is Article 6, Exhaustion, which reads: For the purposes of dispute
settlement under this Agreement, subject to the provisions of Articles 35
and 46 nothing in this Agreement shall be used to address
the issue of the exhaustion of intellectual property rights." Regional
trade agreements such as NAFTA or the European Union have their own rules
regarding parallel imports.
Every country has trade
in parallel imports. Restrictions on parallel imports exist only for
certain types of goods. For example, in the United States, parallel trade
is not permited for some copyrighted goods, and regulatory authorities
restrict parallel imports of pharmaceuticals. Many European countries
have significant trade in pharmaceutical parallel imports, particularly
within the EU itself, but also from outside the EU, including imports from
the USA market to the EU. In some countries efforts to discourage
parallel imports are considered violations of anti-monopoly laws. For
example, the Japan FTC recently told a firm that it would face civil and
criminal sanctions unless it ceased its efforts to prevent parallel
imports of Steinway pianos from Holland in Japan. The United States has
been extremely aggresive in attacking parallel imports for a wide range of
goods, even by claiming that used Japanese automobiles were copyrighted
goods (as three dimensional representations of blueprints), and could not
be imported into New Zealand. On the other hand, parallel imports
rountinely flow into the United States for many goods. One reason that
countries do not want to forgo parallel imports is to remain competitive
in world markets, by getting the best world prices for goods. Electronic
commerce is also making it difficult to resist parallel imports. In the
heat of a dispute over parallel imports in New Zealand, the US Ambassador
to New Zealand admitted he bought his books from www.amazon.com, a US firm
that sells books over the Internet. The European Commission recently
announced it wants to expand the use of electronic commerce for
pharmaceutical products, across national borders.
In some cases
governments may want to regulate parallel imports of certain goods. This
might include such measures as labeling products as parallel imports,
disclosures regarding the status of product warranties on parallel
imported goods, or even licensing of parallel importers in order to assure
product quality.
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